Pressure and Purpose: How Sustainability NGOs are Proving Their Value in a Hostile Climate

Author – Kanchan Mishra

For decades, non-governmental organisations (NGOs) have been the primary force pushing sustainability onto boardroom agendas. They have worked tirelessly to frame environmental and social governance not just as a matter of reputational risk or strategic importance, but as a fundamental component of value creation and societal benefit. From advancing responsible investment practices to shaping government policy and regulation, their influence has been transformative.

However, the significant progress made over the last two decades is now facing severe headwinds. A challenging geopolitical and economic climate has created a tsunami of consequences, from policy reversals to significant funding cuts for the very NGOs that drove the sustainability movement forward. This new reality threatens to set back progress by five to ten years, forcing the entire sector into a period of critical self-assessment.

Recalibrating in a New Reality

The strain is already showing. Major collaborative initiatives, which have been instrumental in creating industry standards, are now facing a critical moment of self-reflection. In response to mounting political and legal pressures, we have seen several high-profile members exit net-zero coalitions. This has forced financial alliances to restructure their membership rules and, in some cases, soften their commitments to avoid further departures. This strategic shift is visible across the sector, with groups like the Zero Asset Owner Alliance, the Net Zero Banking Alliance, and FAIRR all navigating this period of introspection to maintain momentum without alienating their core membership.

This recalibration is happening against a backdrop of increasing financial uncertainty. Across the globe, political shifts are threatening the funding that environmental and social NGOs rely on to operate. The situation has become a critical concern for the entire sustainable finance ecosystem, leaving many to question what the future holds.

The Funding Squeeze: Demonstrating Impact in Difficult Times

In this difficult environment, NGOs find themselves in a challenging position. They are competing for a smaller and more contested pot of funding, meaning the need to evidence their impact and justify their business case has never been more urgent. This pressure creates a cycle of uncertainty for those working in the sector, as long-term projects and research suddenly face precarious futures.

In response, many NGOs are exploring new models to ensure their survival and continue their vital work. One significant shift is the move towards commercialising some of their proprietary research and data. While this offers a potential solution to diminishing funding, it is inherently complex. It requires NGOs to meet new standards and requirements to satisfy the different use cases of the communities they serve, a challenge for organisations not traditionally structured as commercial entities.

Adapting to Survive: The Promise and Peril of Technology

To navigate these challenges, many organisations are turning to technology. The strategic incorporation of Artificial Intelligence (AI) is helping NGOs become more efficient and effective, enabling them to scale and accelerate their research and engagement efforts. AI offers a way to process vast datasets, identify trends, and deliver insights faster, all while operating with leaner teams and tighter budgets. It is an essential tool for remaining current and competitive.

However, the adoption of these tools comes with a critical caveat. Technology is not a silver bullet. In the rush to become more efficient, NGOs cannot afford to compromise on the quality and rigour of their work. High-quality, verifiable output is not only reputationally important; it is the very foundation upon which they evidence the impact they seek to make.

The Path Forward: Purpose-Driven and Data-Backed

The road ahead for sustainability-focused NGOs is undoubtedly challenging. They will need to demonstrate their impact more clearly and powerfully than ever before to secure funding, maintain operations, and continue influencing policy. The world still needs their research, their insights, and their campaigning voice.

As these organisations continue to adapt to a tougher environment, their ability to innovate, collaborate, and leverage technology responsibly will be key. By doing so, they can continue to drive successful, purpose-driven impact, ensuring the progress of the past few decades is not lost.

Kanchan Mishra is the founder and CEO of SustainoMetric, a leading independent provider of high-quality, comprehensive, bespoke sustainability consultancy, research, and analysis.

“First published in Finextra, 28 October 2025.”